Terri Ross

Terri Ross is a practice management consultant and international speaker. She has spent 15+ years working for Fortune 500 medical device companies. She also spent five years as the managing partner for a high-profile medical spa. In 2021, Terri founded APX Platform (Aesthetic Practice Accelerator), a business intelligence and employee training platform for medical aesthetic practices. Contact her at apxplatform.com.

More from Terri Ross
Illustration of a woman using sticky notes to brainstorm and plan in a business setting
Why Strategic Planning Matters for Your Aesthetic Practice
Terri Ross from APX Platform explains how effective strategic planning will set your business up for success in 2024.
Dec 1st, 2023
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Improving Patient Retention with Loyalty Programs
Terri Ross, founder of APX Platform, details a top-to-bottom guide to successfully utilizing loyalty programs.
Nov 1st, 2023
Way of progress
How to Know When It’s Time to Expand Your Practice
Your guide to why, when, what and how to strategically expand your practice.
Sep 26th, 2023
Reversing Sun Damage & Signs of Aging Caused by UV Exposure with Laser Therapy
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Reversing Sun Damage & Signs of Aging Caused by UV Exposure with Laser Therapy
In the ever-evolving world of dermatology, the battle against skin aging and sun damage remains a paramount concern. Enter Reverse® by Aerolase, a groundbreaking approach to laser therapy that has revolutionized skin rejuvenation.
Mar 18th, 2024
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How to Promote Your Brand with a Clear Message
Creating a clear, consistent message around your Unique Value Proposition (UVP) and explaining your credentials can take the guesswork out of promoting your practice and get your entire team on the same page and delivering the same message.
Jul 5th, 2023
While not every no-show or cancellation can be avoided, clear patient communication can significantly reduce your no-show rate for your aesthetic practice.
10 Tips to Decrease Patient 'No-Shows'
While not every no-show or cancellation can be avoided, clear patient communication can significantly reduce your no-show rate for your aesthetic practice.
Apr 14th, 2023
It is important to listen, acknowledge, engage and respond when communicating with patients.
How to Handle Patient Objections During a Consult
When an objection arises, it is important to listen, acknowledge, engage and respond.
Mar 21st, 2023
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How to Recession-proof Your Aesthetic Practice
Withstanding a recession and building a long-term sustainable and profitable practice requires strong leadership and a positive company culture.
Feb 24th, 2023
Regularly assessing your practice will ensure you are offering everything possible to help your clients launch, grow or scale their businesses.
3 Reasons Performing a Practice Assessment Ensures Ongoing Business Success
Regularly assessing your practice will ensure you are offering everything possible to help your clients launch, grow or scale their businesses.
Jan 9th, 2023
We all want five-star reviews and a five-star reputation, but is your practice providing a five-star customer experience?
How to Deliver a 5-Star Patient Experience
We all want five-star reviews and a five-star reputation, but is your practice providing a five-star customer experience?
Nov 9th, 2022
aesthetic medicine business tips
Creating a Positive Team Culture
Vision, courage, strategic planning and other positive qualities can help you display strong leadership and unite your team.
Sep 27th, 2022
aesthetic medicine tools
How to Know When to Raise Prices
Knowing your numbers is critical to making informed decisions on the types of services you provide and your price per service.
Sep 13th, 2022