With the hashtag #NoBotox racking up 187M TikTok views, and as at-home beauty technology advances, Beauty Daily by Clarins delved deeper into Google data and TikTok to find the most searched for skin devices and brands amongst consumers.
In 2023, consumers are growing more interested in non-invasive aesthetic treatments coined as ‘Notox,’ with the #NoBotox hashtag racking up 187 million views on TikTok. Google searches reveal that beauty consumers are searching for skin tightening and sculpting treatments the most. The microcurrent NuFACE Mini was deemed the most Googled skin device, with a total of 237,840 yearly searches and 135.8M brand TikTok views.
Top 10 Brand’s Most Searched for Skin Devices
| 1# | NuFACE Mini | 237,840 |
| #2 | TheraFace PRO | 208,920 |
| #3 | Foreo Luna Range | 136,560 |
| #4 | SolaWave Wand | 127,200 |
| #5 | Dr. Dennis Gross DRx SpectraLite FaceWare Pro | 83,040 |
| #6 | Trophy Skin BrightenMD | 72,120 |
| #7 | Tripollar STOP Vx | 72,120 |
| #8 | CurrentBody Skin LED Light Therapy Mask | 65,760 |
| #9 | Beautybio GloPRO | 51,000 |
| #10 | Ziip Nano Current Devices | 29,640 |
Related: 3 TikTok Meta Trends: Barrier Cream, Lip Oil and Glowing Sunscreen
With the rising cost of living, 92% of women revealed that they’d try out cheaper beauty alternatives before removing products and treatments from their routines. With TikTok known to be at the forefront of consumer beauty trends and spending, Beauty Daily by Clarins also decided to look into the most viral skin device brands on the app.
TikTok’s Top 10 Tagged Skin Device Brands
| #1 | #Foreo | 358.7M |
| #2 | #NuFace | 135.8M |
| #3 | #Theraface | 21.2M |
| #4 | #Drdennisgrossskincare | 15.6M |
| #5 | #Solawave | 15.3M |
| #6 | #Currentbody | 10.6M |
| #7 | #Stackedskincare | 10M |
| #8 | #Dermaflash | 8.6M |
| #9 | #Beautybio | 6M |
| #10 | #Lightstim | 2M |
“Following the growing demand for facial tightening and toning products, brands can inform their product development and marketing efforts to pivot to the trend. Consumers also appear to be starting younger, looking for treatments as preventative measures as they get older," said The Beauty Daily by Clarins team. "For brands, this may look like highlighting firming or toning properties of their skin care products, or marketing these products to younger audiences.”
