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Section: Business > Marketing

Approximately 85% of all Americans will experience acne in their lifetimes.

American Acne and Rosacea Society Develops Social Media Toolkit for Acne Awareness Month

The free toolkit will feature social media assets and guidance for its members to help promote medically-based acne treatments on social media.

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are five ways to take advantage of social media marketing.

7 Tools to Stay Ahead of the Digital Marketing Game [Survey Results]

Social media is an important part of marketing an aesthetic practice for 57% of readers! Here are seven tools to help you stay ahead of the digital marketing game.

If done right, adding private label to your business can boost your bottom line, customer loyalty and reputation. We sat down with Ellen Clark, CEO and founder of Global Beauty Private Label Skincare, to discuss how to successfully utilize private label.

[VIDEO] How to Successfully Incorporate Private Label Into Your Business

If done right, adding private label to your business can boost your bottom line, customer loyalty and reputation. We sat down with Ellen Clark, CEO and founder of Global Beauty Private Label Skincare, to discuss how to successfully utilize private label.

Do you want to learn how to attract more Millennial and Gen-Z clients? Answer our 1-question survey below and let us know!

5 Guides to Attracting Millennial & Gen-Z Clients [Survey Results]

Attracting more Millennial and Gen-Z clients is important to 92% of our readers! Here are five guides on how to attract more Millennial and Gen-Z clients.

Woman using at-hom skin care device.

App-Connected Devices Lead Beauty Treatment Trends

Consumers are looking toward app-connected devices to try and replace spa services. Make sure you know how to show your clients that you work in tandem with these home care options.

3 Aesthetic Business Models that are Attracting Gen-Z Consumers

3 Aesthetic Business Models Attracting Gen-Z Consumers

The Gen Z generation appears to be most interested in multi-site skin care destinations and it's unique business structure. Here are three company models that are attracting this age group of skin care enthusiasts.

Fb Skincare Show Np Show Combo Stacked Cmyk Outline

Calling All Speakers [For Face & Body and The Nailpro Nail Show]

If you love to educate, Face & Body and The Nailpro Nail Show want to hear from you.

Lasso Introduces Audience Identity Manager XR to Help Physicians Boost ROI

Strategic Optimization of Practice ROI Simplified with Lasso's Integration of AIM XR

The combination of Lasso's platform with Audience Identity Manager XR's consented identity data and behavioral insights significantly improves this process for publishers, eliminating complexity and historical barriers to ROI and reporting solutions.

Napa Med Spa Lift Aesthetics Joins Advanced MedAesthetic Partners Growth Platform

LIFT Aesthetics Aims to Boost Business With Advanced MedAesthetic Partners Growth Platform

AMP provides the tools for genuine practice partnerships by selecting the highest quality clinicians for an increased level of care.

skin care products sustainable packaging recycling collage

6 Factors Clients Consider When Purchasing Products

Consumers want brands that are at the forefront of sustainable efforts, have a strong digital presence, place an emphasis on the consumer experience and more, per Novi Connect.

Merz Aesthetics Names Teyana Taylor New Xeomin Brand Partner

The announcement is a part of the "Beauty on Your Terms" multi-channel campaign from Merz Aesthetics, which empowers women and men to embrace beauty on their own terms.

Cosmetic Surgery Center in Arkansas to Hold Fall Virtual Open House Event

Cosmetic Surgery Center in Arkansas Holds Fall Virtual Open House Event

Boost business this holiday season by hosting a virtual event! During the two-day event, the center offered patients deals on laser skin resurfacing, breast augmentation and high-tech VASER liposuction for male breast reduction or body sculpting.

Marketing Tips for Promoting Your Medical Spa

5 Marketing Tips for Promoting Your Medical Spa

Medical aesthetics-based marketing agency, realdrseattle, has provided five tips for successfully promoting a medical spa.

Jeff Cohen, Esq., is the founder of Florida Healthcare Law Firm.

Jeff Cohen, Esq., Discusses “Opening an IV Therapy Clinic” in Podcast Interview

Jeff Cohen, Esq., discusses the emergence of IV Therapy in elective medicine and the need for proper business and legal education that drove him to start the American IV Association (AIVI).

How to use the latest technology to customize your newsletter content

Personalizing Newsletters with AI Technology

How to use the latest technologies to customize your newsletter content.

Dr. Kay Durairaj, MD

Profile: Kay Durairaj, MD

Kay Durairaj, MD, built a strong aesthetics practice through innovative offerings and the power of social media.

Dreamstime 39120490

5 Creative Networking Opportunities

When building a referral network, it pays to think outside of the box.

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Software for Success

Considerations when selecting an integrated EMR system for your private practice.

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