The relationship between the aging process and self-esteem drives consumers to use antiaging products.
The inevitable process of aging is a part of life that humans have been fighting off for centuries, with many consumers willing to go to serious lengths to delay the signs of aging. The relationship between the aging process and self-esteem is intrinsic and is one of the factors that drive consumers to use antiaging products. A recent study, Usage Patterns and Self-Esteem of Female Consumers of Antiaging Cosmetic Products, by researchers Marta Evangelista, et al., was published in the peer-reviewed journal Cosmetics (May 2022). The authors of this study analyzed how the use of anti-aging cosmetic products affects a consumer’s level of self-esteem, particularly female consumers.
