Galderma recently commissioned a nationwide mother-daughter survey and found that 82% of moms hope facial aging is easier for their daughters, but more than half never talk about it together. In response to those results, Galderma has launched Galderma Mom Genes, a campaign to educate women on the genetics of facial aging and to inspire optimistic dialogue between mothers and daughters.
The Mother-Daughter Facial Aging Survey found that approximately two-thirds (67%) of moms and daughters reported that they frequently worry about their face showing signs of aging; 77% among daughters reported that they are aging like their mom; and more than three-quarters (77%) of daughters and two-thirds (66%) of mothers agreed that they would be more interested in a facial treatment at a healthcare specialist’s office if they could get more natural-looking results. A surprising 81% of mothers said they would support their daughter getting a facial treatment at a healthcare specialist’s office if she wanted one.
The Galderma Mom Genes campaign celebrates moms and the role of genetics by encouraging women to post a recreation of a favorite photo of their mom to www.momgenes.com. For every photo posted, Galderma will donate $5 (up to $50,000) to National Charity League, Inc., a nonprofit organization dedicated to fostering the mother-daughter relationship through hands-on volunteerism that promotes leadership development and a legacy of social awareness and compassion.
“Genetics and nurturing good skin health practices are big factors influencing the way the face ages,” said board-certified dermatologist Doris Day, MD. “Women can learn a lot about how the process may affect them by observing and talking about the changes their moms go through. The great news is both moms and daughters have more options than ever before for addressing facial aging, thanks to recent innovations in skin care and treatments that can help maintain skin health and natural beauty.”
For more information, visit www.momgenes.com, which includes additional statistics from the Mother-Daughter Facial Aging Survey, the Galderma Mom Genes Photo Gallery and special offers from the ASPIRE Galderma Rewards loyalty program.
