As a general rule in life and skin care, if it sounds too good to be true, it most likely is. Too often our industry is replete with hype and hope in a jar with little evidence behind the statements. Even before and after pictures and articles can be subject, at times, to the magic of Photoshop and Artificial Intelligence (AI). We are focusing on how proven science, supported by a myriad of independent research, can lead to the application of an extremely efficacious technology that enhances the effectiveness of topical skin care.