Bio-Therapeutic updated its primary package design for the first time in almost a decade. The new packaging features the company’s signature colors of blue and silver, and enhanced explanations of the ingredient technologies. The new look will launch in spring 2022, with the bottles and tubes receiving updates shortly after.
Bio-Therapeutic has also clearly designated formulas designed for professional use versus those that can be used at home, giving skin therapists a true professional edge.
“We’ve always prided ourselves on being a refreshingly to-the-point brand,” says Bio-Therapeutic CEO David Suzuki. “As we continue to expand globally, we felt it important to make our packaging as simple and easy to understand as possible. Our consumers don’t want frill and fluff, they want results… and our new bt-ceuticals packaging gets the right formula into their hands faster.”
