As an esthetician and spa owner, you must be constantly thinking ahead in order to maintain and grow your business. New skin care companies and products, along with new techniques and machines may keep your head spinning. To complicate this matter, COVID has led to skin care manufacturers selling their products on their websites to the general public, which can be in direct competition with retail sales by the esthetician. When it is so important for you to sell products and not just services to be successful, maintaining and increasing product sales becomes essential. We all found this to be true during the pandemic when spas were closed.
