A marketing agency that focuses on cosmetic surgery and medical spas, realdrseattle Medical Marketing, offers the following tips to aesthetic practices to help them market their services online without breaking the bank.
- Do not rely solely on Google for Pay-Per-Click advertising. Instead, diversify your ads across platforms by placing PPC ads on various social media platforms, including Facebook, Instagram and Snapchat. These platforms have a notably lower cost per click and can save you money on your ad campaigns.
- Recognize the importance of backlinks in determining website rankings. Listing your practice in local and national directories creates quality backlinks. You can do this yourself by claiming your accounts on Healthgrades and Vitals as well as making accounts on platforms like RealSelf.
- Do not ignore your Google My Business page. This is an easy way to optimize your online presence. Claim your page and add keywords to your business name and all of the procedures you offer. You can also add your website, which creates a backlink and filters web searchers directly to your website.
